Agent vs Publisher - which path is right for you?

If you’re an aspiring author, you may wonder whether you need an agent to get your book published. The truth is, there’s no one-size-fits-all answer. There are pros and cons to both finding an agent and submitting directly to a publisher.

In this post, we’ll explore the advantages and disadvantages of each option, take a look at how things work in Australia, and share some practical tips for finding the right publishing path for you.

Finding an Agent

An agent is a professional who represents your interests and negotiates with publishers on your behalf. They can help you craft a strong proposal, pitch your book to the right editors, and secure the best possible contract. Many agents also offer editorial feedback, marketing advice, and career guidance.

Benefits of Having an Agent

• Access to more publishers. Many large publishing houses only accept submissions from agents.

• Professional advocacy. An agent protects your rights and negotiates key details such as royalties, advances, deadlines, and creative control.

• Business expertise. They handle contracts, payments, and legal matters so you can focus on writing.

• Ongoing support. Agents can help you navigate rejections, publicity, revisions, and long-term career planning.

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Drawbacks of Having an Agent

• Commission fees. Agents typically take around 15% of your book earnings.

• Finding the right fit. It can take time to locate an agent who is reputable, responsive, and interested in your genre.

• Slow response times. Queries can take weeks or months to receive a reply.

• Trust and delegation. You must rely on your agent to make key business decisions on your behalf.

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Going Direct to the Publisher

Submitting directly to publishers means approaching them without an agent. This can be done through open submission periods, contests, online portals, or personal connections.

Benefits of Going Direct

• No commission. You keep all your book earnings.

• Greater control. You choose which publishers to approach and negotiate your own terms.

• Creative flexibility. You may have more say in revisions, timelines, and your creative direction.

• Potentially faster feedback. Smaller publishers often respond more quickly than large publishing houses.

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Drawbacks of Going Direct

• Limited access. Many large publishers do not accept unagented submissions.

• Business burden. You must manage contracts, payments, and legal matters yourself.

• Self-advocacy required. You’ll need to protect your rights and negotiate terms without professional guidance.

• Less support. Without an agent, you may need to handle marketing, publicity, and future deals on your own.

The Australian Publishing Landscape

If you’re based in Australia, the publishing world looks a little different from larger markets like the United States or the United Kingdom.

In Australia, it’s often much easier to submit directly to publishers. This is because there are far fewer literary agents, and many Australian publishers openly welcome submissions from authors without representation.

What This Means for You

• If you’re writing primarily for an Australian audience, finding an agent isn’t essential. You can submit directly to publishers with good results.

• If you’re aiming for global distribution, foreign rights, or international exposure, then getting an agent can be very helpful. Agents can connect you with overseas editors, negotiate foreign rights, and manage deals across markets.

• Don’t overlook writing competitions. Many Australian competitions offer direct access to agents or publishers as part of their prizes, providing valuable opportunities to get your work noticed.

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Tips for Finding the Right Agent or Publisher

No matter which route you take, preparation and research are key. Here are some steps to help you make the most of your submissions:

• Identify Your Target Audience and Genre - Know who your readers are and what they love. Understanding your genre helps you find agents and publishers who specialise in your niche.

• Study the Market and Trends - Read books similar to yours and see who published them. Follow industry news and learn what’s currently selling to tailor your pitch to current demand.

• Research Thoroughly - Check websites, catalogues, and social media accounts of agents or publishers. Review their submission guidelines and look at the authors they represent to ensure your work aligns with their focus.

• Write a Compelling Query or Proposal - A query letter is a concise, professional introduction to your book, while a book proposal includes a synopsis, sample chapters, author bio, and market analysis. Both should be clear, engaging, and persuasive.

• Be Patient and Persistent - The path to publication can take time. Rejections are normal and part of the process. Keep refining your craft, updating your submissions, and reaching out to new opportunities.

Final Thoughts

Both finding an agent and going directly to a publisher are valid paths to publication. Each comes with its own strengths and challenges.

In Australia, going direct to a publisher is often a practical and successful option for authors targeting local readers. If, however, you want to reach an international audience or explore foreign rights, partnering with an agent may be the best next step.

Whichever route you choose, remember that success in publishing often comes from persistence, preparation, and passion for your work. Keep writing, keep learning, and keep putting yourself out there, your opportunity will come.

To help you get there, here are some resources that might help you:

• Agent and publisher databases: QueryTracker, AgentQuery

• Writing and proposal resources: Reedsy, Scrivener, Grammarly

• Publishing platforms for self-submission: Amazon KDP, Draft2Digital, Kobo Writing Life

• Writing competitions and contests: Writer’s Digest Competitions, Australian Writers’ Centre courses